Jennie’s successful collaborations with a series of high-end brands have proven her prestige and influence in the fashion industry.
Jennie – a member of the popular group BLACKPINK – continues to be the focus of attention after attending the biggest fashion party of the year Met Gala 2023. She was present at the Met Gala in a classic Chanel outfit in 1990. in memory of “Chanel King” Karl Lagerfeld. Jennie’s appearance is a clear proof that she is worthy of the title “New Generation IT Girl” and “Living Chanel”.
For Chanel, Jennie is the ambassador who represents and promotes the brand’s high-end products. As long as Jennie wears it, all products can be “sold out”. This is also the reason why the female idol is “hunted” by Chanel and constantly sponsored her to be on the covers of famous magazines, from ELLE, to Harper’s Bazaar, Vogue…
One of the other notable collaborations is the Gentle Monster eyewear brand. In 2020, the brand released a collection called Jentle Home, which featured a variety of stylish glasses and sunglasses designed by Jennie herself. These products were ordered by fans around the world and quickly became a trend.
Following the success of the Jentle Home collection, Gentle Monster and Jennie once again collaborated in 2022 and created a new collection called Jentle Garden. This is a collection with a variety of flower garden-inspired eyewear. Just like in 2020, this collection is once again “hunted” and loved by consumers.
Another brand that cooperates with the female idol born in 199 is the luxury car brand Porsche. Jennie and Porsche created a unique car for her called Sonderwunsch. The car has a unique look and style with individual touches of the BLACKPINK member. This combination shows that her influence has even extended beyond the world of fashion and into a new field.
Most recently, Calvin Klein announced the launch of a limited collection in collaboration with Jennie named after the female idol herself. Immediately after the photo series was “aired”, Jennie once again became the focus of all attention. The set of photos received a series of compliments from fans and audiences. This proves Jennie’s global “IT Girl” effect is undeniable.